AskMen

AskMen is the leading digital lifestyle destination helping men navigate modern life with confidence. For over 20 years, it has served as a premier authority in men鈥檚 gear, delivering expert advice across grooming, relationships, health, and entertainment. With a focus on helping its audience live better, AskMen provides the practical tools and inspiration needed to stay ahead in an ever-evolving landscape.

Sources: Comscore Worldwide MultiPlatform, FY 2025; CNET Internal Social Tracking; Comscore MultiPlatform, February 2026

2.3MM Global Annual Page Views

Helping men live their best lives

1.6MM Social Media Followers

Connecting with audiences across platforms

67%
Men, 25-54

Reaching men in peak earning years

Global Reach

Recent News

OK! Magazine  
Lance Bass is already thinking about the holiday season, which is why partnering with digital savings destination RetailMeNot to celebrate the launch of the new RetailMeNot Rewards app was a no-brainer. New RetailMeNot data shows that 63 percent of consumers have already started their holiday shopping. Fans can now shop Bass鈥� 鈥淔avorite Buys,鈥� a curated, shoppable edit of his must-haves available on RetailMeNot鈥檚 app and website, with deals and savings opportunities to help shoppers score his picks for less 鈥� giving fans a peek inside his personal shopping list, from fitness and tech essentials to dad-duty must-haves.
Morningstar  
"App Week is designed around how people actually shop today. They want to know what's worth buying, where they can find value and whether a deal is really a deal," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "And right now, shoppers have a lot to think about. Halloween and holiday shopping are already underway for many consumers, so this is a great window to get ahead of seasonal purchases, whether that's an advent calendar, a Christmas tree, a giant skeleton or matching family pajamas. App Week gives shoppers another reason to check in, see what's trending and save while they're at it."
USA Today  
"For some states, the top baby names are culturally significant, examples being Kehlani in Hawaii and Santiago in New Mexico," BabyCenter baby name adviser Steph Coffield told USA TODAY. "For others, it鈥檚 more of a regional trend." Coffield said, "Southern states are known for honoring family members and tend to choose more traditional names, while the West Coast is known for being adventurous and leaning toward more uncommon options."
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