Aberdeen Research

In the complex world of B2B technology, you need reliable, impartial guidance. Aberdeen Research cuts through the noise, delivering credible, third-party insights that are vendor-neutral and based on facts—not opinion.

Our experienced analysts understand the latest trends and pain points, providing research that articulates the tangible business impact of technology. Aberdeen’s unbiased insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Fortune  
Ðãɫֱ²¥ CEO Vivek Shah published an op-ed in Fortune pushing back on the DOJ claim that paying for publisher licenses would hinder AI growth. “A sensible fee structure creates a flywheel of quality inputs and quality outputs, benefiting the AI consumer and the public good."
Yahoo! Finance  
Spiceworks Ðãɫֱ²¥ today announced that SpiceWorld 2026, the annual gathering that has defined the IT professional calendar for nearly two decades, will take place on November 12–13, 2026, at the AT&T Hotel and Conference Center in Austin, Texas. The 19th edition of this landmark conference arrives under an electrifying theme: Lead. Learn. Connect. — a rallying call for every IT pro ready to step into the future with confidence.
CBS News  
PCMag Editor-in-Chief Wendy Sheehan Donnell joined CBS News to discuss the latest in the tech world as a former Meta engineer takes the stand in the company's landmark federal trial for allegedly causing children to become addicted to its products. The conversation also touched on the latest tech developments, including upcoming product releases from Apple.
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