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Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”