What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

What to Expect is the world鈥檚 best-known, most trusted pregnancy and parenting brand. The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: 鈥淪upport happy, healthy pregnancies and happy, healthy babies.” What to Expect’s app and website are produced by What to Expect’s founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians and other pregnancy and parenting health experts.

2MM+ Annual Registered Users

2.3 million annual registered users

24MM+ Monthly Mobile App Sessions

24.1 million monthly mobile app sessions

13K+ Average Daily Community Conversations

13.8K average daily community conversations

Recent News

Yahoo! Finance  
"RetailMeNot has always been about helping people save, but the way consumers shop has fundamentally changed," said Magali Darling, Chief Commercial Officer at RetailMeNot. "As we celebrate 20 years, we're creating an experience shoppers genuinely want to return to. The RetailMeNot Rewards app gives consumers confidence that they'll get verified savings while making every shopping trip more personalized. At the same time, we're creating stronger, more meaningful connections between retailers and high-intent shoppers to drive loyalty beyond one-time transactions."
TechRadar  
IPVanish has given its Apple TV app a notable upgrade, adding support for the WireGuard and OpenVPN protocols in addition to the current IKEv2. For anyone who streams from the sofa, this is a meaningful change. Protocol choice affects speed, stability, and how easily a VPN slips past networks that try to block it, so having multiple options is much better than a single default...Subbu Sthanu, IPVanish's General Manager of Consumer Cybersecurity, framed the launch around the living room, saying the provider wants to give Apple TV owners "the ultimate balance of speed, security, and customization."
Morningstar  
"We're seeing a massive shift across the dental care landscape, from evolving insurance participation to increasing consumer responsibility for care decisions," said Steve Leibforth, Managing Director of Castle Connolly. "As patients take a more active role in managing their own care, having a trusted, independent resource like Castle Connolly Top Dentists becomes essential for making informed decisions."
View More News