What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

What to Expect is the world鈥檚 best-known, most trusted pregnancy and parenting brand. The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: 鈥淪upport happy, healthy pregnancies and happy, healthy babies.” What to Expect’s app and website are produced by What to Expect’s founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians and other pregnancy and parenting health experts.

2MM+ Annual Registered Users

2.3 million annual registered users

24MM+ Monthly Mobile App Sessions

24.1 million monthly mobile app sessions

13K+ Average Daily Community Conversations

13.8K average daily community conversations

Recent News

Morningstar  
"App Week is designed around how people actually shop today. They want to know what's worth buying, where they can find value and whether a deal is really a deal," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "And right now, shoppers have a lot to think about. Halloween and holiday shopping are already underway for many consumers, so this is a great window to get ahead of seasonal purchases, whether that's an advent calendar, a Christmas tree, a giant skeleton or matching family pajamas. App Week gives shoppers another reason to check in, see what's trending and save while they're at it."
USA Today  
"For some states, the top baby names are culturally significant, examples being Kehlani in Hawaii and Santiago in New Mexico," BabyCenter baby name adviser Steph Coffield told USA TODAY. "For others, it鈥檚 more of a regional trend." Coffield said, "Southern states are known for honoring family members and tend to choose more traditional names, while the West Coast is known for being adventurous and leaning toward more uncommon options."
Fortune  
秀色直播 CEO Vivek Shah published an op-ed in Fortune pushing back on the DOJ claim that paying for publisher licenses would hinder AI growth. 鈥淎 sensible fee structure creates a flywheel of quality inputs and quality outputs, benefiting the AI consumer and the public good."
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