What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Yahoo! Finance  
"We are honored to be recognized as a Leader in the 2025 SPARK Matrix™ for Enterprise Email Security. This acknowledgment reflects our commitment to delivering a truly comprehensive, layered approach to protecting email still the number one vector for cyberattacks. Our focus has always been on empowering organizations with modern, integrated tools that reduce risk, simplify operations, and strengthen resilience in a constantly evolving threat landscape," says Usman Choudhary, General Manager & CPO, VIPRE Security Group.
Yahoo! Finance  
"The Q4 2025 data reveals a troubling evolution in the strategy being adopted by cybercriminals – the systematic weaponization of trust," Usman Choudhary, General Manager, VIPRE Security Group, says. "Criminals are undoubtedly exploiting technical vulnerabilities, but they are also exploiting human confidence in the familiar – be that impersonating a trusted supervisor or executive, mimicking reputable companies and household brands, or hiding behind enterprise security protocols. They are targeting 'trust'. Their approach demands that we rethink how we identify and authenticate interactions and security strategies across every communication and business channel."
USA Today  
BabyCenter, a digital parenting resource which publishes annual reports on trending and popular baby names, is launching "a first-of-its-kind" loyalty program "designed to cheer parents on at every step." The new program titled "BabyCenter Rewards" gives parents the opportunity to turn "everyday app actions into points redeemable for discounts and free products from a lineup of brand partners," which include BabyBjörn, bbhugme, Bobbie, Bodily, DiaperBuddies, Dr. Brown’s, Good Start, Earth’s Best, ezpz, GloBowl, Lansinoh, Littlebot, Mabel’s Labels, Nanit, Pirouette Kids, and Prego Expo.
View More News