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theSkimm helps women live smarter.

As women’s lives and the larger world become ever more complex, theSkimm provides the information, tools, and services women need to confidently make the decisions that are right for her. Since defining the newsletter category over a decade ago, theSkimm has become a trusted and beloved source of information and support for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they engage with content and make decisions. Today, theSkimm ecosystem includes the Daily Skimm, Daily Skimm: Weekend, Skimm Well, Skimm Money, Skimm Sports, and Skimm Shopping newsletters; the “9 to 5ish” and “Well Played” podcasts, and Skimm+, a premium subscription offering.

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16MM+ Audience Across Platforms

Audience of over 16 million across platforms

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Most highly engaged users who activate regularly within theSkimm's ecosystem

5MM Newsletter Subscribers

5 million Daily Skimm newsletter subscribers

Recent News

TechRadar 10/8/2026

"A VPN was never meant to be the whole answer," explained Subbu Sthanu, General Manager of Consumer Cybersecurity at IPVanish. "It protects your Internet connections and your privacy, but does not shield you from malicious downloads, fake login pages, and other threats."

OK! Magazine 10/2/2026

Lance Bass is already thinking about the holiday season, which is why partnering with digital savings destination RetailMeNot to celebrate the launch of the new RetailMeNot Rewards app was a no-brainer. New RetailMeNot data shows that 63 percent of consumers have already started their holiday shopping. Fans can now shop Bass’ “Favorite Buys,” a curated, shoppable edit of his must-haves available on RetailMeNot’s app and website, with deals and savings opportunities to help shoppers score his picks for less – giving fans a peek inside his personal shopping list, from fitness and tech essentials to dad-duty must-haves.

Morningstar 9/21/2026

"App Week is designed around how people actually shop today. They want to know what's worth buying, where they can find value and whether a deal is really a deal," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "And right now, shoppers have a lot to think about. Halloween and holiday shopping are already underway for many consumers, so this is a great window to get ahead of seasonal purchases, whether that's an advent calendar, a Christmas tree, a giant skeleton or matching family pajamas. App Week gives shoppers another reason to check in, see what's trending and save while they're at it."

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