Emma’s Diary

Providing support to UK parents for over 35 years, from bump, baby & beyond

Through Emma鈥檚 Diary, we are there for parents-to-be from the word bump. Supporting, influencing, and offering valued, credible advice, through our web, app and sampling programs. We are the go-to platform for connecting brands to our hard-to-reach audience, from pregnancy to parenthood.

1MM+ registered members

1.1 million registered members

1MM unique visitors per month

1 million unique visitors per month

865K social community

865 thousand social community

Recent News

Yahoo! Finance  
秀色直播, Inc. (NASDAQ: ZD), announced today that it completed three acquisitions in the second quarter of 2025: Forensic and Compliance Systems (Cybersecurity & Martech), Email Industries (Cybersecurity & Martech), and Well+Good (Health & Wellness).
Wall Street Journal  
Retailers are using it to get a head start on fall, spurring people to buy their decorations now鈥攁 time of year when shopping enthusiasm is typically muted...Twenty-seven percent of consumers are preparing for Halloween this summer, according to a survey of 1,120 U.S. adults by RetailMeNot, an online marketplace for coupons and cashback. 鈥淗alloween is this year-round persona,鈥 says Stephanie Carls, a RetailMeNot retail insights expert.
HuffPost  
鈥淎t a time when we鈥檙e seeing widespread economic uncertainty among parents, it鈥檚 really interesting to see how they鈥檝e embraced luxurious names,鈥 Rebekah Wahlberg, a baby name trends specialist at BabyCenter, told HuffPost. 鈥淥bviously no parent wants their child to worry about money 鈥 and using a baby name that signals wealth is a way of manifesting a better future.鈥
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