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BabyCenter is your trusted guide, blending expert advice with real-world know-how from parents who’ve been there. We’re here to help you make confident choices with clear, evidence-backed info and tips that have been tried, tested, and proven. Parenting is exciting, messy, and completely life-changing. That’s why we’re with you every step of the way. Because at the heart of it all, we believe in the journey—and most importantly, we believe in you.

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Recent News

Chain Store Age 7/9/2025

Sticking to a budget is top-of-mind for back-to-school shoppers this year, with the cost of goods once again serving as the biggest source of stress. Parents shopping for grade school and high school students plan to spend an average of $389 total this year — $177 for grade schoolers and $212 for high schoolers — down from $506 last year, according to a survey by RetailMeNot. For college students, the average expected spend is $598, compared to $821 in 2024.

Yahoo! Finance 7/3/2025

��ɫֱ��, Inc. (NASDAQ: ZD), announced today that it completed three acquisitions in the second quarter of 2025: Forensic and Compliance Systems (Cybersecurity & Martech), Email Industries (Cybersecurity & Martech), and Well+Good (Health & Wellness).

Wall Street Journal 6/29/2025

Retailers are using it to get a head start on fall, spurring people to buy their decorations now—a time of year when shopping enthusiasm is typically muted...Twenty-seven percent of consumers are preparing for Halloween this summer, according to a survey of 1,120 U.S. adults by RetailMeNot, an online marketplace for coupons and cashback. “Halloween is this year-round persona,” says Stephanie Carls, a RetailMeNot retail insights expert.

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