BabyCenter

Led by Experts, Loved by Parents

BabyCenter is your trusted guide, blending expert advice with real-world know-how from parents who’ve been there. We’re here to help you make confident choices with clear, evidence-backed info and tips that have been tried, tested, and proven. Parenting is exciting, messy, and completely life-changing. That’s why we’re with you every step of the way. Because at the heart of it all, we believe in the journey—and most importantly, we believe in you.

22MM Global Monthly Users

22 million global monthly users

12MM Global Social Followers

12 million global social followers

3MM Global Annual App Installs

3 million global annual app installs

Global Reach

Recent News

Yahoo! Finance  
"We are honored to be recognized as a Leader in the 2025 SPARK Matrixâ„¢ for Enterprise Email Security. This acknowledgment reflects our commitment to delivering a truly comprehensive, layered approach to protecting email still the number one vector for cyberattacks. Our focus has always been on empowering organizations with modern, integrated tools that reduce risk, simplify operations, and strengthen resilience in a constantly evolving threat landscape," says Usman Choudhary, General Manager & CPO, VIPRE Security Group.
Yahoo! Finance  
"The Q4 2025 data reveals a troubling evolution in the strategy being adopted by cybercriminals – the systematic weaponization of trust," Usman Choudhary, General Manager, VIPRE Security Group, says. "Criminals are undoubtedly exploiting technical vulnerabilities, but they are also exploiting human confidence in the familiar – be that impersonating a trusted supervisor or executive, mimicking reputable companies and household brands, or hiding behind enterprise security protocols. They are targeting 'trust'. Their approach demands that we rethink how we identify and authenticate interactions and security strategies across every communication and business channel."
USA Today  
BabyCenter, a digital parenting resource which publishes annual reports on trending and popular baby names, is launching "a first-of-its-kind" loyalty program "designed to cheer parents on at every step." The new program titled "BabyCenter Rewards" gives parents the opportunity to turn "everyday app actions into points redeemable for discounts and free products from a lineup of brand partners," which include BabyBjörn, bbhugme, Bobbie, Bodily, DiaperBuddies, Dr. Brown’s, Good Start, Earth’s Best, ezpz, GloBowl, Lansinoh, Littlebot, Mabel’s Labels, Nanit, Pirouette Kids, and Prego Expo.
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