Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

TechRadar  
IPVanish just made another move toward strengthening its privacy game: it launched RAM-only servers, marking a major shift in how its network operates..."This initiative complements our ongoing commitment to robust privacy standards, including third-party no-log audits, regular transparency reports, account anonymization, and minimal data collection at signup," said IPVanish Chief Commercial Officer, Subbu Sthanu.
Morningstar  
"With potential tariffs and supply chain disruptions on the horizon, we're seeing shoppers start their holiday shopping earlier this year. In fact, more than half plan to begin before November," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "These app-only savings are the smartest way to get ahead, offering deep cash back rewards that put real money back in shoppers' pockets."
Consumer Affairs  
With the upcoming holiday weekend, many consumers are keeping their eyes peeled for the Labor Day specials and sales. To help you sort through the best – and worst – buys of the season, ConsumerAffairs spoke to RetailMeNot’s Retail Insights Expert Stephanie Carls. She shares insights on what to buy, what not to buy, whether it’s too early to start planning for the holidays, and more.
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