Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Morningstar  
"We understand that patients are increasingly turning to online sources to make informed healthcare decisions," said Steve Leibforth, Managing Director of Castle Connolly. "Our Top Doctors list serves as a trusted tool, helping patients confidently navigate their healthcare journey by connecting them with leading medical professionals recognized for their expertise and commitment to excellence."
Yahoo! Finance  
2024 saw increasingly sophisticated cybersecurity threats as criminals leveraged all forms of AI to create difficult-to-detect phishing attacks, deepfakes, and ransomware incidents...In 2025, as AI evolves further in sophistication and adoption, alongside the growing burden of data breach costs and regulation – in addition to implementing advanced cybersecurity measures, organizations must prioritize real-world security awareness training...Usman Choudhary, Chief Product & Technology Officer, VIPRE Security Group, offers his thoughts on security trends that will dominate in 2025.
Yahoo! Finance  
ÐãÉ«Ö±²¥, Inc. (NASDAQ: ZD), announced today that it completed one acquisition in the fourth quarter of 2024.
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