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Retailers are using it to get a head start on fall, spurring people to buy their decorations now—a time of year when shopping enthusiasm is typically muted...Twenty-seven percent of consumers are preparing for Halloween this summer, according to a survey of 1,120 U.S. adults by RetailMeNot, an online marketplace for coupons and cashback. “Halloween is this year-round persona,” says Stephanie Carls, a RetailMeNot retail insights expert.

“At a time when we’re seeing widespread economic uncertainty among parents, it’s really interesting to see how they’ve embraced luxurious names,” Rebekah Wahlberg, a baby name trends specialist at BabyCenter, told HuffPost. “Obviously no parent wants their child to worry about money ― and using a baby name that signals wealth is a way of manifesting a better future.”

A large majority of consumers are planning to participate in Amazon’s upcoming Prime Day sales event, especially those under the age of 60. That’s according to a new report from RetailMeNot, which found that 84% of U.S. adults say they plan to participate in Prime Day this year, up from 81% in 2024. That number rises to 92% among those aged 45 to 60, while 88% of millennials plan on shopping during the event.